Who I Work With
Customer Retention Marketing Manager• Develop and implement a global omni-channel lifecycle marketing strategy
• Build automated and contextual onboarding, engagement, and renewal programs • Propel customer engagement, adoption, and retention while minimizing churn rates • Partner with data, product, and customer success teams to unearth retention triggers • Develop scalable customer learning initiatives and enablement resources • Spearhead, evaluate, and deploy precision retention campaigns for diverse customer segments ⬆️ 32% lift in learner engagement ⬆️ 8.8% lift in enrollments ⬆️ Grew Udemy Business Pro license adoption from 30-66% |
Lifecycle Marketing Manager• Formulated strategies to increase engagement across all in-app messaging streams
• Developed lifecycle campaigns for onboarding, feature discovery, and re-engagement • Collaborated with product marketing, data, and sales teams to minimize churn • Planned and executed A/B testing for layout, format, frequency, and content • Generated regular and ad hoc performance reports on campaign effectiveness ⬆️ Increased video adoption by 12% ⬆️ 6% lift in week over week retention ⬆️ 19% increase in overall engagement |
Storyteller, Editor & Email SpecialistProject: Sam's Club, a Walmart company, needed help enhancing their web product pages, marketing content to compete with industry giants like Amazon and Costco. Using a conversational tone, I helped people connect with their products through email marketing, content strategy and copywriting.
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